A new Google revenue stream?

Overheard on the shuttle from SFO to off-airport parking last night:

Wife: This came to me on Google Alerts. You should sign up for Google Alerts.
Husband: I don't want to spend the money.
Wife: Google Alerts is free.
Husband: No it's not.
Wife: I don't pay anything for Google Alerts.
Husband: That's because you're not using the premium account.
Wife: There's no premium account. It's free.
Husband: No, it's not.
Wife: Free free free.

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

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