A practical use of Augmented Realty -- by a government

via google.com

Mashable reports on a digital billboard that shows passersby watching an instance of violence targeting a public employee, evidently a growing problem in The Netherlands. The goal, according to the Mashable article, is "to encourage citizens to stand up for public workers in violent confrontations." The video shows how the billboard works and how it was created.

The Mashable article is here:
http://mashable.com/2010/04/29/ar-billboard-street-fight/

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.