Augmented Reality for the masses

via readwriteweb.com

Hoppala has developed a content management system that allows anybody with a developer account (which, it seems, anybody can get) to create content for the Layar augmented reality browser. As Chris Cameron notes in the ReadWriteWeb article:

As more tools like Augmentation lower the bar of entry for augmented reality, a flood of AR data will begin to fill platforms like Layar, junaio and Wikitude. This progression is not unlike that of the Web with the widespread popularity of blogs. With the Web, however, powerful search engines make finding relevant content much easier and Websites are (for the most part) browser agnostic.

This is not the case with mobile AR, where content is limited to the browser it is built for. Efforts for standardization in AR will help ease this problem, but what is really needed is a new open mobile AR browser that can aggregate content from the other platforms. Looking forward, solutions like these will benefit the overall proliferation of AR, instead of fragmenting and limiting it.

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.