Commons News - Creative Commons

Media_httpcreativecommonsorgwpcontentuploads200909picture9png_qeeiocujhqvijik
via creativecommons.org

From the Creative Commons blog, Coca-Cola has relaunched its Facebook fan page -- which boasts some 3.6 million fans -- accompanied by a Creative Commons "Attribution-NonCommercial-ShareAlike" license (the same one applied to my blog and the For Immediate Release podcast). The license covers anything fans upload -- other fans have the right to remix it under the license, which also appears in the Terms of Service.

Creative Commons' Frank Benenson writes that he's going to work on a new version of the CC License Facebook app that will let any fan page administrator add a CC license policy to their fan pages.

Frank writes that it's great to see a big company thinking about user-generated content this way -- and I agree. You have to wonder how long it will be before Coca-Cola -- or some other company -- releases some of its own graphic assets into the wild for customers to mash up.

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

TwitterFacebookFlickrYoutubeDelicious