Does Microblogging Lead to Better Employee Retention?

On a panel on the future of communication in the workplace, Nicky Wakefield, Human Capital Partner at Deloitte Australia, said "We have found a strong correlation between use of Yammer and staff retention." Can we add employee retention to the ways to make the case for microblogging in the enterprise?

Wakefield went on to say:

Deloitte Australia is world's largest user of Yammer, with over half of 4,600 employees using it, having sent over 24,000 messages. Use quickly shifted from social use to business applications. People are looking to communicate with each other and the organization. Workplace communications is a key part of the answer.
via readwriteweb.com

This one caught me by surprise, but it makes perfect sense. Read the full article at ReadWrite Enterprise -- especially the comments.

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

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