Does print make more sense than social media?

via youtube.com

Hat tip to David Jones who tweeted a link to this video, which presents a (fake) massive social media campaign, then ends with a twist -- the statement that perhaps a traditional print campaign would do a better job of reaching the target market. Is this a point well taken, or just a reactionary response to the increased emphasis on social marketing?

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

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