Jan 31
False American Airlines Twitter post offers fast lesson in social media
For all the upsides to social media, its viral nature can be difficult to handle. American Airlines learned that in the wake of the Haitian earthquake.
via dallasnews.com
Several lessons here. First, you need to be vigilant in your monitoring to identify these issues as soon as they come up and address them quickly. Second, there's a phenomenon associated with being retweeted by celebrities with a lot of followers. And third, mainstream, traditional media can play a huge role in helping to remedy a situation that's gotten out of control.
