Forever 21's Times Square Augmented Reality Billboard

via vimeo.com

Another example of a company using Augmented Reality, this one as a marketing tool in Times Square. According to Michael Shirely, "The augmented reality billboard uses video of a model dressed in Forever 21 clothes and takess virtual photo of the crowd (occasionally selecting people, picking them up and throwing them into a Forever 21 bag). The software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo." The billboard has been attracting hundreds of people who stop and watch.

Hat tip to Dell's Bill Bivin.

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.