Gartner: Most enterprise collaboration apps moving to Web 2.0

While retaining secondary support for documents, 80 per cent of enterprise collaboration platforms will primarily be based on browser-based Web 2.0 techniques by 2013, according to Gartner. As wiki-like collaboration techniques mature and gain more acceptance, Web 2.0 approaches will become increasingly influential, the report said.

The internal enterprise network is beginning to look more and more like the social media space. It seems the technology is catching up faster than policies that dictate employee use of such tools.

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.