Gatorade’s Social Media Command Center

This video from Gatorade shows all of the different types of data being monitored from Mission Control.

via mashable.com

According to Mashable, the success of Gatorade's approach to putting social media monitoring at the center of its marketing efforts could determine whether the same approach is taken throughout Pepsico. Other companies have dashboards on large monitors (I've seen one from Microsoft, for instance), but this is the first social media command center I'm aware of.

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.