How a Facebook Group Helped Reunite a Band for Charity

due in large part to Katz’s Facebook group, GSW is returning to the stage for four nights — two sold-out shows at The Gramercy Theater and two shows with some tickets remaining at Irving Plaza — in New York City. Even God Street Wine’s drummer, Tom Osander, was surprised by the results from Facebook.
via mashable.com

Interesting piece from Mashable. The jam band God Street Wine broke up in 1999 (according to Wikipedia), but reunited based on interest generated by a Facebook group started by a fan, with the proceeds from all four concert dates going to charity.

You may recall that a Facebook group inspired Cadbury to bring back the Whispa candy bar. Combine this with the fact that Boomers are taking to Facebook and other social venues the way they took to the streets in the Sixties and you may find that "the crowd" could compel all types of organizations to bring back something that was once deemed no longer viable in the marketplace.

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

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