How Scottrade Got Workers to Love Social Networking

The Project: Deploy enterprise social networking tools as part of an intranet redesign, including Facebook-style department pages, expert-authored blogs and wiki-based research tools to improve collaboration among a growing nationwide staff. Scottrade, which currently boasts over 430 branches, is adding two every week and needed a better way to keep its employees connected, says CIO Ian Patterson.
via cio.com

Terrific overview of how a financial services company brought its employees on board with its Web 2.0 tools -- including a Facebook-like social network.

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.