Let's stop fretting over "information overload" and "attention crash," okay? They don't exist

All this talk of attention crash is nonsense, as the ever-articulate Clay Shirky points out in the video above. Add this snippet from a Shirky interview with the Columbia Journalism Review:

The reason we think that there’s not an information overload problem in a Barnes and Noble or a library is that we’re actually used to the cataloging system. On the Web, we’re just not used to the filters yet, and so it seems like “Oh, there’s so much more information.” But, in fact, from the 1500s on, that’s been the normal case.

So, the real question is, how do we design filters that let us find our way through this particular abundance of information? And, you know, my answer to that question has been: the only group that can catalog everything is everybody. One of the reasons you see this enormous move towards social filters, as with Digg, as with del.icio.us, as with Google Reader, in a way, is simply that the scale of the problem has exceeded what professional catalogers can do. But, you know, you never hear twenty-year-olds talking about information overload because they understand the filters they’re given. You only hear, you know, forty- and fifty-year-olds taking about it, sixty-year-olds talking about because we grew up in the world of card catalogs and TV Guide. And now, all the filters we’re used to are broken and we’d like to blame it on the environment instead of admitting that we’re just, you know, we just don’t understand what’s going on.

I'll be talking about this more today on episode 531 of For Immediate Release.

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

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