Mainstream media 1, social media 0

via tv.gawker.com

Too many people in the social media space think that taking your case to Twitter will give you an automatic win. Perez Hilton learned otherwise as he was smacked down -- way, way down -- by Sam Rubin of Los Angeles TV station KTLA. Accuracy and honesty are still worth a damn sight more than 1.5 million Twitter followers.

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.