Social Network Use in the Office Could Spur Better Enterprise Technology

Social networking has generally been discouraged in the workplace, with many corporate IT departments blocking access to sites like Facebook and MySpace due to privacy concerns. But these efforts are becoming increasingly futile as our lives continue to converge with social networks, analysts at a Gartner symposium said yesterday. Plus, social networking may even help workers “feel valued, a part of a community, and earn the respect of peers.” ...While social networking in the office may foster community, there’s also a chance it could lead to better enterprise technology down the road. Investor Dave McClure yesterday declared that he wanted big players like Google, Microsoft and Yahoo to take his data and use it to build helpful applications. An example of this concept would be the evolution of the Twitter network. The micromessaging site opens up most of its data to developers, who in turn build applications on top of the platform that offer features not found on Twitter.com.

It remains to be seen whether advice from a respected technology analyst firm has any impact; this isn't the first time Gartner has come out in support of employee access to social sites. Still, it's great to see a balanced view of employee access, addressing the benefits as well as issues like privacy.

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.