Social Sharing Adds 30% to Email CTRs
Email marketing messages with a social sharing option generate 30% higher click through rates than emails without these features. So says a new survey by Get Response - as well as anecdotal evidence that the rules governing email and social media communication are increasingly becoming blurred.
The study, "Email Marketing and Social Media Integration Report" also found that messages with three or more sharing options generated 55% higher CTRs and emails with a Twitter sharing option returned over 40% higher CTRs than messages without any social media links.
The findings illustrate the clear trend of consumers using social media to recommend services, products and advice to each other. Twitter, for example, has become the top referral site for movies, leaving such sites as Facebook, Google, Yahoo and Bing far behind in terms of average monthly growth in number of streams referred and average minutes of video watched per stream
There's a lot of other interesting data in the GetResponse survey findings. The study also suggests (to me, at least) that email isn't necessarily dead, as so many pundits argue, but that its success will depend in some measure on how well marketers can integrate social elements into their email marketing efforts.
