Socially Engaged Companies Are More Financially Successful

The Engagementdb Report published in July sends a clear message about the power of social media. The report, created by Wetpaint and Altimeter, looks at how top brands leverage social media. What they found is that “the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement… Socially engaged companies are in fact more financially successful.” With all the talk about whether there’s ROI in social media, it’s great to see a correlation between engagement and financial success.Read more at www.imediaconnection.com
via bitbriefs.com

Hmm...a correlation between social engagement and financial performance. I haven't read the report, but it's now on my list.

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

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