Jul 6
The Cost of Social Media Phobia
Many executives may remain skeptical that the use of social media in the workplace is anything other than a distraction from the work at hand. But companies that forbid or severely restrict the modern communications technologies may miss out on assorted opportunities.
via cfo.com
This article from CFO Magazine presents results of a study conducted by Forrester's CIO practice, which reinforces the idea that the benefits of employees engaged in social media far outweigh the risks and fears.
No doubt there will continue to be plenty of business leaders who make no effort to check the validity of their statements before uttering the staggeringly stupid remark, "There's no business value to (name the social channel)." Those who are actually interested in better business outcomes will implement the models and processes that take advantage of their employees' networks.
