TwitPic of Napping Transit Worker Sparks Media Controversy

A single TwitPic of a napping transit ticket collector in Toronto, Canada, has jump-started a major controversy that has made Toronto’s transit agency, the Toronto Transit Commission (TTC), the target of citizen and media anger.
via mashable.com

Another story illustrates the impact social media can have on events. Citizen journalists may not be doing much first-reporting (per recent studies), but that's not the only way to influence the news or public reactions.

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About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.