How to use a DIY mini-documentary for your business

via webinknow.com

On hits Web Ink Now blog, David Meerman Scott writes, "I got to thinking how this style of video is a great form of brand journalism. Creating a documentary about some aspect of your business can serve as interesting content for your buyers. Done right, a video is not a hard sell but rather an entertaining and educational piece that people will enjoy watching and may even share with others."

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

TwitterFacebookFlickrYoutubeDelicious