Your online data portrait, courtesy of MIT Media Lab

Persona

The Personas tool from the
MIT Media Lab creates a data portrait of your online identity. That
is, according to the Personas site, it shows you the way the Internet
sees you. Enter your name and Persona dives into the Net to find
references to you, assigning each reference to a defined category,
like music and art. It's actually more interesting to watch as Persona
finds the information and slots it into the category than it is to
view the finished result, but the portrait could have some interesting
uses, too. My portrait is above. Try it out to get a copy of yours.

About

I'm Shel Holtz, principal of Holtz Communication + Technology, consulting with organizations to enhance their online communications since 1996. I have more than 30 years of experience in organizational communication, including stints as corporate communications director at two Fortune 500 companies. I'm a founding fellow of the Society for New Communications Research (SNCR) and a fellow and Accredited Business Communicator through the International Association of Business Communicators (IABC).

I've written or co-written six books on communication, including "Public Relations on the Net," "Corporate Conversations," "Blogging for Business" and "Tactical Transparency."

Since January 2005, I have co-hosted the twice-weekly PR-focused podcast, "For Immediate Release," with my colleague and friend, Neville Hobson.

For information on consulting and speaking engagements, visit my website, www.holtz.com.

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